Partner with local media outlets to educate people about bicycling.

Strategy 5.3.1 Details

Chapter 5Education: Education is a key component to achieving the Bike 2015 Plan's goals to increase the number of trips by bicycle and improve the safety of the bicycling environment. Many people think that bicycling in Chicago is dangerous. This concern keeps people from bicycling more, or at all. A key way to address this concern is through education, particularly through the six objectives identified in this chapter.
Objective 3Establish partnerships to deliver bicycle information more effectively and at a lower cost.

Strategy 1

Partner with local media outlets to educate people about bicycling.

Large audiences can be reached through the media, with relatively little effort and cost. Refer to Strategies 1.2, 1.3, and 6.2 for themes.

Peformance MeasureIssue 3-5 press releases per year, beginning in 2005.
Tracker NotesStatus unknown.

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