Promote the bike-transit connection to increase usage.

Strategy 4.5.2 Details

Chapter 4Transit: Bicycling and public transportation are each alternatives to the private automobile. For many people, however, neither form of transportation can compete with the automobile's travel range, flexibility, and speed. But when bicycling and public transit trips are combined, they can be as convenient as car trips, and are often quicker and more relaxing, without the automobile's environmental impacts. This chapter identifies five objectives designed to improve bicyclists' access to transit.
Objective 5Market and promote the bike-transit connection.

Strategy 2

Promote the bike-transit connection to increase usage.

Determine the best strategies, audiences, and messages. Identify and apply best practices from other cities. Possible practices include distributing special maps identifying recommended bikeways to train stations; identifying bike trail locations on the CTA's Bus and Rail Map; advertising in stations, on buses and trains; and video clips on the CTA and Pace Web sites demonstrating how to load and unload bicycles from bus racks.

Peformance MeasureBike to transit marketing report completed in 2006. Implement major recommendations by 2008.
Tracker NotesI've not heard of a bike to transit marketing report being completed. However, the bike to transit "connection" is promoted on the Chicago Bike Map, on the websites of Chicago Bicycle Program, the CTA, and Metra, and the various agencies have produced a video showing how to load and unload bicycles from bus racks.

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Tracker notes are written by Grid Chicago based on our own research and that from contributors.


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