Promote Chicago as a destination for bicycle tourism.

Strategy 6.5.2 Details

Chapter 6Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.
Objective 5Promote Chicago as a destination for bicycle tourism.

Strategy 2

Promote Chicago as a destination for bicycle tourism.

Tourists could be attracted to Chicago for bicycle events, city rides or longer tours (e.g., along the Grand Illinois Trail). Visitors could extend their trip by a day or two. "Active" tourists can contribute significantly to Chicago's economy. Bicycle tourism in the Outer Banks region of North Carolina, for example, generates $60 million in annual revenue, creating or supporting 1400 jobs.

Peformance MeasurePrepare a bicycle tourism marketing plan by 2007. Implement key recommendations by 2008.
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