|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 5||Promote Chicago as a destination for bicycle tourism.|
Publicize opportunities for bicycle touring and rental in Chicago.
Distribute information to tourist bureaus, hotels, youth hostels, and regional travel magazines. Identify self-guided bike tours. Feature information on Chicago Web sites, including the Bicycle Program's.
|Peformance Measure||Distribute bicycle touring and rental information to 50-100 locations per year, beginning in 2006. Identify 3-5 self-guided bike tours in 2006. Feature information on bicycle touring and rental on 3-5 Web sites by 2007.|
|Tracker Notes||Status unknown.|
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