|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 4||Market the benefits of bicycling to specific destinations.|
Stage a Shop by Bike campaign.
Educate bicyclists about the advantages and ease of shopping by bike. Educate merchants on the advantages of attracting and accommodating bicycle-riding customers and staff. Partner with retailers, merchant associations, and chambers of commerce.
|Peformance Measure||Stage a Shop by Bike campaign by 2010.|
|Tracker Notes||I don't know if this ever happened.|
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