Pilot a Bike to the Park campaign to encourage bicycling to Chicago's parks and park events.

Strategy 6.4.3 Details

Chapter 6Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.
Objective 4Market the benefits of bicycling to specific destinations.

Strategy 3

Pilot a Bike to the Park campaign to encourage bicycling to Chicago's parks and park events.

Target the campaign to children and young adults since they bicycle more to parks and park events. Integrate campaign into the Chicago Park District's programming and promotions.

Peformance MeasurePilot a Bike to the Park campaign by 2008.
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