|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 4||Market the benefits of bicycling to specific destinations.|
Establish an annual Bicycle Commuter Challenge to encourage more people to bicycle to work.
Encouraging employees to commute by bicycle benefits the employer, given the increased productivity and reduced health care costs when employees are fit. Train "coaches" at participating workplaces to recruit fellow employees to participate. Distribute publications, provide incentives to participate, and stage workplace education sessions. Survey the participants and workplaces, to determine how to make the event more successful. Track participation to determine air quality benefits. Stage the Bicycle Commuter Challenge as a key event of the annual Bike Chicago festival.
|Peformance Measure||5000 participants in 2008; increasing to 10,000 by 2010. Prepare an annual report with recommendations to improve the program, beginning in 2008.|
|Tracker Notes||This has happened since (what year?) and continues to this day. I don't know how many people participate or if the performance measures have been reached. I haven't seen or heard of an annual recommendations report.|
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Tracker notes are written by Grid Chicago based on our own research and that from contributors.