|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 4||Market the benefits of bicycling to specific destinations.|
Continue the Bike to Campus program to encourage bicycling to colleges and universities.
College and university students are more likely to bicycle because they tend to be in better physical condition than the general population, are less likely to own automobiles, have casual dress codes, and often live near campus. Partner with colleges and universities for information on bicycling, including maps of the bikeways near campus, to be widely distributed, particularly in orientation packages. Focus efforts on new students, since they are more receptive to changing their transportation habits.
|Peformance Measure||Stage the Bike to Campus program on an annual basis at 5-10 colleges and universities, beginning in 2007.|
|Tracker Notes||Status unknown.|
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