Increase the use of bicycles on the job by city agencies and departments.

Strategy 6.3.1 Details

Chapter 6Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.
Objective 3Market bicycling as an alternative to automobile trips to target groups.

Strategy 1

Increase the use of bicycles on the job by city agencies and departments.

Using bicycles instead of automobiles is considerably cheaper and often more effective. Bicycles can be more effective for police enforcement wherever there is considerable traffic congestion (e.g., the Loop) and at locations difficult to patrol by motor vehicle (e.g., the Lakefront Trail). Paramedics on bicycles in Orlando, for example, can navigate downtown crowds and traffic faster than rescue trucks. Prioritize adding bicycles to the city's fleet whenever replacing or upgrading motor vehicles.

Peformance MeasureIncrease the number of bicycles in the city's vehicle fleet by 5-10 percent per year, beginning in 2006.
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