|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 3||Market bicycling as an alternative to automobile trips to target groups.|
Increase the use of bicycles on the job by city agencies and departments.
Using bicycles instead of automobiles is considerably cheaper and often more effective. Bicycles can be more effective for police enforcement wherever there is considerable traffic congestion (e.g., the Loop) and at locations difficult to patrol by motor vehicle (e.g., the Lakefront Trail). Paramedics on bicycles in Orlando, for example, can navigate downtown crowds and traffic faster than rescue trucks. Prioritize adding bicycles to the city's fleet whenever replacing or upgrading motor vehicles.
|Peformance Measure||Increase the number of bicycles in the city's vehicle fleet by 5-10 percent per year, beginning in 2006.|
|Tracker Notes||Status unknown.|
<< previous strategy - this strategy - next strategy >>
There are no status updates at this time.
Tracker notes are written by Grid Chicago based on our own research and that from contributors.