|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 2||Stage cost-effective events and programs to encourage bicycling.|
Establish a mini-grant program to support community efforts that encourage bicycling, particularly to infrequent cyclists.
Support bicycle groups, wellness centers, schools, and other not-for-profit organizations. If successful, expand initiative.
|Peformance Measure||Obtain foundation and/or private sector funding by 2007. Award 5 mini-grants (under $2,500) annually, beginning in 2008, increasing to a minimum of 10 mini-grants annually by 2010.|
|Tracker Notes||Status unknown.|
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