|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 2||Stage cost-effective events and programs to encourage bicycling.|
Publicize the availability of new or improved trails to nearby residents.
Advise residents within one mile of the trails of their recreational and transportation opportunities. Distribute maps showing how to access the trails and where they go. Stage ribbon-cutting ceremonies, trail rides, and other events to publicize trail openings. Partner with local aldermen and community groups.
|Peformance Measure||Distribute promotional material to nearby residents, stage ribbon-cutting ceremonies, and organize rides along new or improved trails within 1 month of trail completion, beginning in 2006.|
|Tracker Notes||Status unknown.|
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