|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 2||Stage cost-effective events and programs to encourage bicycling.|
Encourage fitness centers to provide showers and lockers to bicyclists.
Lack of showers discourages many people from bicycling to work. Encourage fitness centers to provide shower and locker services at discounted rates and on an ongoing basis. Publicize in the Bike Chicago booklet and on the Bicycle Program's Web site. Monitor use.
|Peformance Measure||Establish shower and locker services for bicyclists at 5 new fitness centers in 2005, increasing to 10-15 new fitness centers by 2008.|
|Tracker Notes||Status unknown.|
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