|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 2||Stage cost-effective events and programs to encourage bicycling.|
Support the events and programs of groups promoting bicycling.
Supporting non-profit groups is a cost-effective way to reach people interested in bicycling. Potential groups include the Chicagoland Bicycle Federation, Chicago Cycling Club, Major Taylor Bicycling Society, university bicycling groups, Cycling Sisters, Working Bikes Cooperative, and Chicago Bike Winter.
|Peformance Measure||Publicize significant local bicycle events, programs, and non-profit groups in appropriate city Web sites and publications, beginning in 2006.|
|Tracker Notes||The Department of Cultural Affairs and Special Events (DCASE) maintains a Bike Chicago calendar.|
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Tracker notes are written by Grid Chicago based on our own research and that from contributors.