|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 1||Promote the health benefits of bicycling.|
Partner with community health programs to promote bicycling to Chicago's minority youth.
African-American and Latino children in Chicago are disproportionately burdened by obesity. Partner with organizations to promote bicycling in public health programs for minority youth (e.g., the YMCA's Healthy Kids Camp).
|Peformance Measure||Promote bicycling in 3 community health programs targeting minority youth by 2008.|
|Tracker Notes||Status unknown.|
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