|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 1||Promote the health benefits of bicycling.|
Establish a free "Sunday Parkway" bicycle ride along a network of streets closed to motorized traffic.
Hold on Sunday mornings and early afternoons to encourage families to engage in physical activity. A ride linking Chicago parks along the boulevards is recommended as an introductory route. Closures of cross streets are unnecessary since participants, with the help of volunteer marshals, will stop at signalized intersections. Augment street closures with fitness and health events in parks and other locations along the route. If successful, expand to other Sundays and other streets.
|Peformance Measure||Prepare a feasibility study, promotional plan, and financial analysis in 2006. Stage a pilot ride in 2006. Survey the riders and participating city agencies, to determine how to make the event more successful.|
|Tracker Notes||The first Sunday Parkways happened over two days in 2008. The second "Open Streets" happened over one day in 2009. The third "Open Streets" happened over one day in 2011. New York City, San Francisco, and Portland, Oregon, stage multiple events each year, and have for several years now.|
<< previous strategy - this strategy - next strategy >>
There are no status updates at this time.
Tracker notes are written by Grid Chicago based on our own research and that from contributors.