|Chapter 6||Marketing and Health Promotion: Bicycling is a healthy, fun activity and a convenient, inexpensive way to travel. Nonetheless, many people are not receptive to the idea of bicycling, or to bicycling more frequently. Marketing can influence people's attitudes and behaviors, particularly by promoting the health benefits of bicycling. Marketing is also a relatively inexpensive way to encourage bicycling and can help increase the use of existing infrastructure. The five objectives in this chapter identify how to market and promote bicycling.|
|Objective 1||Promote the health benefits of bicycling.|
Stage a Bike to Health campaign to promote bicycling.
Promote the health benefits of bicycling in local health marketing, education initiatives, and employee wellness programs. Integrate bicycling information and resources into such programs as the Mayor's Fitness Council, the Consortium to Lower Obesity in Chicago Children (CLOCC), and Transportation that is Active and Safe for Kids (TASK), to reach more people and reduce costs. Encourage youth to bicycle, to establish a healthy activity that can be sustained throughout their lives. Involve hospitals and the health care industry, targeting health care clients and professionals.
|Peformance Measure||Stage 2-3 joint Department of Public Health and Chicago Department of Transportation press events on bicycling and health per year, beginning in 2006. Stage an annual Bike to Health campaign, beginning in 2008. Incorporate bicycling into 3-5 health initiatives per year, beginning in 2008.|
|Tracker Notes||Status unknown.|
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