|Chapter 5||Education: Education is a key component to achieving the Bike 2015 Plan's goals to increase the number of trips by bicycle and improve the safety of the bicycling environment. Many people think that bicycling in Chicago is dangerous. This concern keeps people from bicycling more, or at all. A key way to address this concern is through education, particularly through the six objectives identified in this chapter.|
|Objective 7||Determine the effectiveness of the education and marketing initiatives in this plan.|
Adapt and deliver the survey to measure the effectiveness of individual programs.
Measuring the effectiveness of particularly important strategies will require a more detailed response than may be possible with a biennial survey. Adapting the survey will allow data collection to be more consistent.
|Peformance Measure||Measure the effectiveness of specific individual programs, beginning in 2007.|
|Tracker Notes||I'm not aware of any strategy or program being measured for its effectiveness.|
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Tracker notes are written by Grid Chicago based on our own research and that from contributors.