Survey target audiences to measure changes in behaviors and beliefs.

Strategy 5.7.1 Details

Chapter 5Education: Education is a key component to achieving the Bike 2015 Plan's goals to increase the number of trips by bicycle and improve the safety of the bicycling environment. Many people think that bicycling in Chicago is dangerous. This concern keeps people from bicycling more, or at all. A key way to address this concern is through education, particularly through the six objectives identified in this chapter.
Objective 7Determine the effectiveness of the education and marketing initiatives in this plan.

Strategy 1

Survey target audiences to measure changes in behaviors and beliefs.

This will quantify the effectiveness of the education and marketing strategies in this plan.

Peformance MeasureSurvey every 2 years, beginning in 2007. Publish results within 6 months of completion.
Tracker NotesI'm not aware of a survey like this ever being conducted except for the Chicago Bicycling Survey of 2005.

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Tracker notes are written by Grid Chicago based on our own research and that from contributors.

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