|Chapter 5||Education: Education is a key component to achieving the Bike 2015 Plan's goals to increase the number of trips by bicycle and improve the safety of the bicycling environment. Many people think that bicycling in Chicago is dangerous. This concern keeps people from bicycling more, or at all. A key way to address this concern is through education, particularly through the six objectives identified in this chapter.|
|Objective 5||Produce and distribute bicycle education material.|
Improve the Bicycle Programs Web site, www.ChicagoBikes.org, providing comprehensive information to current and potential bicyclists.
Add the features recommended in the Bike 2015 Plan. Post all city bicycle publications. Market the site to increase usage (e.g., search engine optimization, keyword placement in metatags, linking to other popular sites).
|Peformance Measure||Improve and market Web site in 2006. Increase the number of Web site visits by 10-20 percent per year, beginning in 2007.|
|Tracker Notes||I, myself, improved and marketed the web site in 2007-2010. I believed I doubled the number of visits in about 1 year.|
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Tracker notes are written by Grid Chicago based on our own research and that from contributors.